When My Luxury Flooring approached us, they had one clear vision create a digital showroom that feels as premium and real as walking through a physical one.
Not just a store. An experience.
They needed a website that could help customers see flooring, feel trust, understand material details, calculate requirements, and confidently buy.
And we built exactly that — from scratch.
The Challenge
Flooring is not an impulse purchase. Customers need clarity, confidence, and guidance:
- How will this tile look in my room?
- How much quantity do I need?
- Will it match the interiors?
- Can I explore real project installs?
- Can I get technical specs easily?
Most flooring websites fail at this — too flat, too confusing, too “catalog.”
We decided to build a site that removes hesitation and builds certainty.
What We Did
- Real-life visual decision-making Built a tile visualizer so customers can preview tiles in actual room settings before buying.
- Project-based discovery Created a “My Projects” section where tiles are showcased inside real residential & commercial spaces — because people trust what they can see in use.
- Smart tile calculator Developed an on-page calculator that converts room size into required tile quantity and adds it directly to cart — eliminating confusion and manual math.
- Luxury perception through design Clean, editorial layout & lifestyle photography to match premium brand positioning.
- Guided buying UX Clear steps: View → Visualize → Calculate → Buy.
- Frictionless conversion flow Reduced cognitive load and made purchasing straightforward, even for first-time buyers.
- Mobile-first execution Optimized experience for homeowners & interior designers browsing on phones/tablets.
Flooring is a high-involvement purchase — buyers need to see, compare, calculate, and feel confident before they commit. So instead of building a simple product catalog, we engineered a digital buying journey that mirrors how people make decisions in a real showroom.
We focused on three pillars: visual confidence, quantity clarity, and real-project trust.
Every feature was designed to remove uncertainty and guide users from inspiration → understanding → action.
Outcome & Impact
- Higher decision confidence Visualizer + real project showcase helped customers visualize spaces, reducing guesswork.
- Reduced friction in buying journey Tile calculator eliminated confusion and shortened the decision timeline.
- Improved conversion behavior Visitors move naturally from viewing → visualizing → calculating → adding to cart.
- Premium brand positioning reinforced Every touchpoint communicates quality, detail, and trust — matching showroom experience.
- Better lead quality Designers, renovators, and serious buyers stay longer, interact deeper, and convert more.
- Future-ready platform Built with scalable architecture to add AR, custom layouts, interior themes, and AI suggestions later.
